DMN-Westinghouse anticipates increasing production demand
DMN-Westinghouse anticipates increasing production demand with sharpened positioning
We are proud to announce that today we are launching our sharpened positioning, which is entirely focused on future-proofing our customers. In 2030, the world’s population will grow to 8.5 billion, in 2050 to 9.7 billion and in 2100 to a whopping 11.2 billion. As a result, the demand for food and products such as infant formula, paint and pet food will increase dramatically and there will be increasing pressure to produce more in a shorter time. Making the dry bulk industry future-proof has therefore never been more important. Our sharpened positioning consists of an adjusted mission, values, brand story, brand identity and a corresponding new international campaign. DMN- Westinghouse is prepared for the demands of the industry, and with the campaign we show our ability to prepare customers for future growth.
The name of our latest campaign is ‘Future-proofing you’. We’re deeply committed to preparing our customers in the infant formula, food, pet food paint and aquaculture industries, among others, for the challenges that the growth of the world’s population entails. For example, there are ever-increasing demands for quality, safety, hygiene, reliability and ease of use, and more needs to be produced in a shorter time. This means that there are also increasingly high demands on the standards for rotary valves and diverter valves. DMN- Westinghouse is prepared for this and with our sharpened positioning we want to make clear to our customers that we have the knowledge, skills and experience to offer solutions that are completely sustainable and future-proof.
Wim Korndorffer: “It has been our mission for more than 70 years to provide the world of dry bulk solids handling with high-end quality that proves its value for year after year. Of course we still stand by that, but we also have to anticipate the increasing demand for all kinds of products and goods. Just look at the billions of mouths that need to be fed in the coming years, our high-quality rotary valves for the food industry can contribute to that. Our mission is to convince our customers that the only sustainable choice are future-proof solutions, and at the same time preparing them for this future.”
Among other things, we created an international video to showcase our sharpened positioning to our customers worldwide. “We enjoy working with our customers to create innovative, tailor-made solutions for all applications in any industry. The ever-changing world demands this as well. It is our job to create solutions that meet all new requirements and standards, which are also easy to maintain and minimize downtime.
In short: being future-proof is what it’s all about.” Please watch our video. All persons in the video are actual employees of DMN- Westinghouse.